Human Intelligence A reference for what comes next.
One defined opportunity. Five validations. A 0 to 100 decision reference for the build, launch or funding call in front of you, and one you can re-run as the opportunity changes. The Snapshot is opening soon, and the waitlist is how you get in first.
What are you
evaluating?
One defined opportunity per score. Most people start with the decision in front of them, a build, a launch or a raise. Consultants and design practices score client work the same way.
Idea or concept
Early opportunityProduct or service
New, redesigned, existingStartup or model
Venture propositionBusiness initiative
Investment, expansion, pivotBrand or campaign
Positioning or launchCustomer experience
Service or digital journeyInvestment deck
Before diligencePortfolio opportunity
Compare initiativesFive consistent
validations.
Every score answers the same five questions, so two opportunities can be compared on the same terms.
Human Resonance
Will people want it?Need & Opportunity
Does the problem matter?Differentiated Value
Why choose this?Trust & Adoption
What blocks uptake?Commercial Viability
Can value sustain?One scale.
Different outcomes.
Six propositions rated on the same 0 to 100 scale. Above 85 is a strong signal, below 55 is a no-go.
MiniMed 507
Strong signalAddresses an essential need while improving discretion, independence, and how users feel about wearing a medical device.
Apple iPod
Strong signalConnects a powerful personal desire with a simple experience, carrying your music with you. Early pricing and compatibility limited accessibility.
Ring
Strong signalMakes a meaningful benefit immediately understandable, greater awareness and control of the home. Privacy concerns and installation add friction.
Google Glass
No-goStrong novelty, but an unclear everyday necessity combined with price, conspicuous appearance, and social and privacy friction.
New Coke
No-goA taste improvement proposition underestimated attachment to the original, and the resistance created by taking away customer choice.
Tropicana
No-goOffered limited additional customer benefit while disrupting familiar recognition and brand cues. This rates the 2009 redesign decision, not the juice or the company.
SPS™ is a 0 to 100 decision benchmark for the defined proposition. It is not a percentage chance of success. These ratings are illustrative and provisional, and each one assesses the proposition as it was put to the market, not the company today.
One decision, or
an entire portfolio.
Planned pricing, not yet on sale. A single Snapshot or a pack, with one re-run included per Snapshot.
Re-run the same opportunity
A new dated score, a five-rating comparison, remaining risks, and an updated Go, More Work Required or No-Go status. Buy re-runs on their own, or top up after your included re-runs are used.
From score to strategy.
The SPS™ Snapshot establishes the reference point. Full confidential Eydora™ examines the drivers, models business impact, and builds a strategic blueprint for improvement.
Want to talk it through?
The SPS™ Snapshot is a standalone result, not a conversation. Dialogue, follow-up questions, and working through your results happen inside Eydora™.
See Eydora pricing