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Shaping the future of
human-centered AI.

Eydora™ is redefining how organizations approach artificial intelligence, bridging the gap between AI capability and human adoption.

Built on more than 45 years of innovation and the principles of Psycho-Aesthetics®, Eydora™ helps organizations create AI systems people trust, adopt, and value.

Request an interview See the platform
1981
RKS Design founded
The studio where the methodology began.
45+
Psycho-Aesthetics®
Developed through thousands of innovation projects and decades of behavioral research.
500+
Patents
Human-centered innovation across healthcare, consumer products, technology, transportation, and enterprise.
2026
Eydora launches
The methodology becomes a platform.
Today
Human Intelligence Amplified™
Helping organizations integrate human perception, trust, meaning, and adoption into AI-powered decision making.

Company
news.

Featured announcements, published on PR Newswire.

01

As 60 to 70% of enterprise AI initiatives fail, Ravi Sawhney launches Eydora

A new approach to enterprise AI that integrates human intelligence into AI governance, helping organizations improve trust, adoption, and decision making.

Read announcement →
02

RKS Design marks 45 years of innovation and introduces Eydora

45 years of innovation, and a new platform built on the proven principles of Psycho-Aesthetics® and human-centered design.

Read announcement →
03

Eydora introduces its human intelligence layer for artificial intelligence

An infrastructure layer designed to bring human behavior, trust, emotional intelligence, and adoption into AI-powered decision making.

Read announcement →
The AI Value Paradox Podcast

Navigating design innovation with Ravi Sawhney

Kategos, Episode 11
Listen →
Topics discussed
  • Why AI adoption is ultimately a human challenge
  • The origins of Psycho-Aesthetics®
  • Human intelligence as the missing layer in AI
  • Innovation through behavioral understanding
  • Designing AI people trust

In the
news.

Expert commentary from Ravi Sawhney, grouped by subject. Links open at the original publisher.

01Artificial intelligence
New York PostMeta rolls out new AI model New York PostMeta lays off hundreds as tech giant pushes forward with AI investment OK! MagazineGoogle sued by indie musicians over AI music Star MagazineAI toys: experts warn smart companions may come with hidden risks for kids
02Consumer psychology and human behavior
Fast CompanyRelax, Spotify was never going to keep its disco logo New York PostWhy we will wait for In-N-Out but no one else New York PostDemand for niche vegetable skyrockets as Americans seek health benefits FOX NewsHigh-alcohol ready-to-drink cocktails spark overconsumption concerns FOX NewsWhy Americans still cannot forget Coca-Cola’s Five Alive FortuneStarbucks apologizes for $29.95 Bearista chaos Patrol MediaThe $15 burger signal for America’s economy New York PostNike’s “walkers tolerated” campaign sparks debate OK! MagazineToy Story 5 sets $160 million opening weekend record
03Business and culture
OK! MagazineWhy Donald Trump’s late-night social media posts are intentional NBC Los AngelesLong Beach Coast or Regulators? Drama over a baseball team name CBS NewsTeddy Ruxpin creator using AI to help save lives
Ravi Sawhney, Founder of Eydora
Founder, Eydora
About

Ravi Sawhney

Founder of Eydora™. Founder and CEO of RKS Design. Creator of Psycho-Aesthetics®, author, inventor, and innovation strategist. Available for interviews, panels, and keynotes.

Over a 45-year career, Ravi has helped organizations create products, brands, and experiences rooted in human meaning.

His life’s work now serves as the foundation for Eydora™, bringing decades of behavioral insight into the future of artificial intelligence.

AppleSamsungMicrosoftIntelPepsiCoMedtronicLEGO

Speaking
topics.

Subjects Ravi speaks to on record.

Artificial intelligence Human Intelligence Amplified™ Enterprise AI adoption Human-centered AI Psycho-Aesthetics® Innovation strategy Behavioral intelligence Consumer psychology Product development Leadership Design thinking Decision making Brand strategy

Interview requests
start here.

Kathleen Gonzales
Senior Publicist, Elevated Public Relations
kathleen@elevated-pr.com →