Human Intelligence 
RKS Guitars
A new sustainable guitar category.
Modular architecture, sustainable materials and emotional differentiation earned adoption by guitar icons and disrupted a stagnant category.
SPS 90
Drive results.
Harness Eydora’s 1,000+ proprietary, encoded, and encrypted prompts, 500+ analyses, and 7 business disciplines to turn your initiatives into actionable insights, informed decisions, and strategies for success.
Your initiatives stay confidential. Your next steps become clear.
Human intelligence amplified.
From the founder
Eydora brings 45 years of Psycho-Aesthetics® to students, entrepreneurs, and businesses, turning ideas and initiatives into informed decisions and strategies. A body of work captured in Harvard publications, in Predictable Magic, published by Wharton, and taught globally in business and design schools. Human intelligence amplified.
Ravi Sawhney
Creator of Psycho-Aesthetics
Psycho-Aesthetics in practice
From a product at risk
to a $3.6B exit.
Psycho-Aesthetics helped reframe MiniMed around the people using it: discretion, independence, and confidence in everyday life.
Human-centered redesign helped annual sales grow from $30M to $270M and contributed to a $3.6B Medtronic acquisition.
SPS 94
$30M → $270MAnnual sales
9×Sales growth
$3.6BMedtronic acquisition
More Psycho-Aesthetics case examples.
Unilever
49% less water per wash cycle.
Psycho-Aesthetics reframed laundry behavior and water dependency for India and China.
SPS 89
Finita
$100M+ in student debt reduction.
Human insight transformed repayment from isolation and stigma into trust, dignity and shared support.
SPS 88
500+
interlinked analyses
7
connected modules
Human judgment
at the center
For students
Explore your idea with the free PA Canvas.
Get the free CanvasExplore human needs · Frame your idea · Build a clearer direction
For your next business decision
Score your next idea, product or strategy for free. Watch SPS examples now.
Get your free SPS scoreYour secrets
stay secret.
Get powerful insights with as little, or as much, information as you choose to provide. Nothing is required to begin. Whatever you bring into Eydora™ remains yours. Your projects and inputs are private to you and the members of your organization you authorize; access at Eydora is tightly restricted and logged, and no one here reads your project contents. Your documents, research, concepts, customer data, product plans and confidential inputs are never used to train public AI models.
How we protect it
Private to you and your organization
Materials, communications, intellectual property, research, business information, customer data and product plans stay accessible only to you and approved members of your organization. Nothing is shared with other Eydora™ users, customers or third parties.
Never used to train public models
Your confidential materials are not used to train public large language models and are not contributed to external AI training datasets. Third-party AI infrastructure processes your authorized requests only, never external model training or redistribution.
Encrypted, isolated, audited
Everything is encrypted in transit and at rest. Production is fully isolated from test systems, access is limited and logged, and we can permanently delete your data on request with an audited record.
Certified processors, nothing retained
Card details never touch our systems; Stripe handles them and is PCI certified. Documents pass briefly through a small set of SOC 2 certified processing providers, and our document parser retains nothing and trains nothing. Our own SOC 2 preparation is in progress.
Your inventions, strategies, uploaded files, reports and outputs remain your property and are treated as confidential information. Enterprise deployments can add private-cloud hosting, dedicated instances, and further encryption, retention, audit and access-control options.
Human understanding.
Through every decision.
Explore what matters. Challenge assumptions. Build a shared direction, from opportunity to execution.
PA Foundation
Sets the PA human-centered design lens that governs later modules.
Opportunity Discovery
Estimates market size and prioritizes the strongest opportunities.
Opportunity Development
Translates prioritized opportunities into high-level concept directions.
Operations & Expansion Strategy
Turns validated concepts into operating plans, including cost of goods and customer acquisition.
Financial Planning & Capital Strategy
Estimates capital requirements, burn rate and enterprise valuation.
Policy, IP & Compliance
Surfaces uncertainties that could affect decisions or execution.
Marketing & Brand Intelligence
Aligns brand expression with strategy, personas and user needs.
Start with people.
See the potential.
Understand needs and aspirations. Explore what earns trust, inspires choice, and brings people back.
Strengthen the idea.
Before you commit.
Discover where the opportunity is strongest. Examine the barriers. Give your team a clearer path to execution.
For students
Your next big idea
starts with better questions.
Students: use the free PA Canvas to explore human needs and frame your next project.
Get the free PA CanvasFree for students.
See SPS in action.
Examples featured in our animation.
MiniMed 507
94Ring
85Tropicana redesign
35Illustrative, provisional 0–100 decision benchmarks, not percentage probabilities of success. Each score assesses the defined proposition.
Frequently asked questions.
What is SPS?
Success Potential Score: a 0–100 decision benchmark, not a percentage chance of success.
How much does SPS cost?
Nothing. Your SPS score is free.
Where can students start?
Start with the free PA Canvas.
Free
Your Success Potential Score.
On us.
Get a clearer starting point for your idea, product or strategy.
Get your free SPS score