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Ravi Sawhney
Founder and CEO, Eydora. Founder, RKS Design.
It is not how you feel about the design or the experience. It is how it makes you feel about yourself.
Patents
Design awards
Founded RKS Design
Years of Psycho-Aesthetics® in practice
About Ravi.
Ravi Sawhney is an industrial designer and the founder of Eydora and of RKS Design. He studied industrial design at California State University, Northridge, and ArtCenter College of Design, began his career in Xerox’s Advanced Development Group at Xerox PARC, and founded RKS Design in 1980.
He created Psycho-Aesthetics®, a design methodology that maps how people think and feel about a product to decide what is worth building, and why people will choose it. He first put it to work in 1982, and RKS Design has applied it for more than 45 years. Eydora makes that methodology repeatable, as a human-centered product strategy and adoption prediction platform.
Ravi is named on more than 500 patents and has won more than 200 design awards, including IDEA, Core77, Edison and Spark awards. He was named a Fellow of the Industrial Designers Society of America (IDSA) in 2009 and a Distinguished Alumnus of California State University, Northridge, in 2013. Products from his practice include Teddy Ruxpin, the MiniMed 507 insulin pump, work for Unilever, and RKS Guitars.
Career milestones
Began his career in Xerox’s Advanced Development Group at Xerox PARC.
From his practice.
Teddy Ruxpin
MiniMed 507 insulin pump
Work for Unilever
RKS Guitars
Articles by Ravi.
Writing on human judgment, adoption and AI, from the Eydora blog.
19 articles
- Smarter Machines Make Human Judgment Matter More
- Data Doesn’t Make Decisions. People Do.
- Organizations Drift. Eydora Keeps Teams Aligned.
- AI Needs a Driver: Who’s Driving AI?
- The Hero’s Journey: What Makes People Change?
- People Don’t Buy Logic. They Buy How It Makes Them Feel.
- AI Processes Information, Not Human Meaning
- AI Generates Information, Not Understanding
- LLMs Are Engines. Eydora Is the Navigator.
- When Design Makes Risk Feel Harmless
- AI Commerce: Confidence Beats Recommendations
- Why Leadership Matters When AI Is Human-Critical
- When Companionship Becomes Infrastructure
- People Do Not Wait for Products. They Wait for Meaning.
- Eydora The Intelligence Layer Humanizing LLMs
- Trust Breaks When Platforms Become Competitors
- Why we’ll wait for In-N-Out, but no one else
- When Does Human-Centered Design Step Into AI? Now.
- Psycho-Aesthetics: Designing What Humans Need
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Frequently asked questions.
Who is Ravi Sawhney?
An industrial designer, the founder of RKS Design (1980) and the founder and CEO of Eydora. He created Psycho-Aesthetics®, is named on more than 500 patents and is an IDSA Fellow.
What is Psycho-Aesthetics®?
The design methodology Ravi developed to map how people think and feel about a product, used at RKS Design since 1982 and the foundation of Eydora. More on the Psycho-Aesthetics® page.
What is Ravi’s role at Eydora?
He is the founder and CEO. Eydora turns his Psycho-Aesthetics® methodology into a platform that helps teams evaluate adoption before they build, fund or launch.