Human Intelligence Amplified™Your cognitive assistant™ for better decisions.
Always confidential. Powered by the Human Intelligence Layer®
Eydora combines the human-centered principles of Psycho-Aesthetics® with the power of AI to help you understand people, uncover opportunities, assess risk, and develop strategies for moving forward with confidence.
Drawing on 1,000+1,000+ proprietary, encoded, and encrypted prompts, Eydora delivers insights, analysis, and strategies across seven business disciplines, helping you make more informed decisions about what to do, how to do it, and where to go next.
People with diabetes do not want an insulin pump. They want to live a normal life.
proprietary prompts
interlinked analyses
connected modules
reports
Human understanding.
Practical direction.
Explore what matters. Challenge assumptions. Build a shared direction, from opportunity to execution.
Understand the opportunity
Connect human needs with your initiative.
Examine the gaps
Challenge assumptions and adoption barriers.
Choose the next action
Use clear insights and editable reports.
Supported by 1,000+ proprietary prompts, 500+ analyses, and 7 business disciplines.
PA Foundation
Sets the PA human-centered design lens that governs later modules.
Your secrets
stay secret.
Confidentiality is essential. For everyone. Whether you are building a venture, leading a business, completing a capstone, advising a client, or advancing a mission, your ideas and business context deserve protection.
Understand our confidentiality practices →Get powerful insights with as little, or as much, information as you choose to provide. Nothing is required to begin. Whatever you bring into Eydora™ remains yours. Your projects and inputs are private to you and the members of your organization you authorize; access at Eydora is tightly restricted and logged, and no one here reads your project contents. Your documents, research, concepts, customer data, product plans and confidential inputs are never used to train public AI models.
Private to you and your organization
Materials, communications, intellectual property, research, business information, customer data and product plans stay accessible only to you and approved members of your organization. Nothing is shared with other Eydora™ users, customers or third parties.
Never used to train public models
Your confidential materials are not used to train public large language models and are not contributed to external AI training datasets. Third-party AI infrastructure processes your authorized requests only, never external model training or redistribution.
Encrypted, isolated, audited
Everything is encrypted in transit and at rest. Production is fully isolated from test systems, access is limited and logged, and we can permanently delete your data on request with an audited record.
Certified processors, nothing retained
Card details never touch our systems; Stripe handles them and is PCI certified. Documents pass briefly through a small set of SOC 2 certified processing providers, and our document parser retains nothing and trains nothing. Our own SOC 2 preparation is in progress.
Your inventions, strategies, uploaded files, reports and outputs remain your property and are treated as confidential information. Enterprise deployments can add private-cloud hosting, dedicated instances, and further encryption, retention, audit and access-control options.
Where are you starting?
Pick the one closest to you. Eydora meets you there, from a first idea to a diligence question.
I work in design & innovation
Design and innovate your next success.
Connect human needs with stronger product decisions, wherever you contribute.
Explore design & innovationI’m a college student
Develop a stronger project. Learn to defend your thinking.
Explore student accessI’m a consultant or adviser
Turn client evidence into clearer recommendations and practical strategies.
Explore consulting applicationsI’m an investor
Examine opportunities and sharpen diligence questions.
For individual investors and small family offices.
Explore investment applicationsFor teams and stakeholders in businesses of every size. Also for strategists and analysts. See everyone Eydora is for →
Your next big decision
starts with a score.
Score your next idea, product or strategy for free. One defined opportunity, five consistent validations, and a 0 to 100 reference before you commit.
Get your free SPS scoreNo subscription. Nothing to install.
- Human Resonance86
- Need & Opportunity81
- Differentiated Value77
- Trust & Adoption58
- Commercial Viability68
Decisive issue: the benefit matters, but switching behavior needs a stronger reward.
Illustrative result.Eydora brings 45 years of Psycho-Aesthetics® to students, entrepreneurs, and businesses, turning ideas and initiatives into informed decisions and strategies. A body of work captured in Harvard publications, in Predictable Magic, published by Wharton, and taught globally in business and design schools. Powered by the Human Intelligence Layer®.
Ravi Sawhney
Creator of Psycho-Aesthetics
45 years of putting people first. A human-centered methodology developed through decades of design and innovation at RKS. Explore the approach →
See SPS in action.
On products people chose.
Retrospective, illustrative SPS™ assessments of specific launch or redesign initiatives, not ratings of the companies today. Scores are decision benchmarks, not percentage probabilities of success.
From a product at risk to a $3.6B exit.
Psycho-Aesthetics helped reframe MiniMed around the people using it: discretion, independence, and confidence in everyday life. Human-centered redesign helped annual sales grow from $30M to $270M and contributed to a $3.6B Medtronic acquisition.
A new sustainable guitar category.
Modular architecture, sustainable materials and emotional differentiation earned adoption by guitar icons and disrupted a stagnant category.
49% less water per wash cycle.
Psycho-Aesthetics reframed laundry behavior and water dependency for India and China.
$100M+ in student debt reduction.
Human insight transformed repayment from isolation and stigma into trust, dignity and shared support.
Apple AirPods: strong signal.
Original launch proposition. Combines a familiar daily need with simple setup, wireless convenience, and strong ecosystem integration. Price and fit limit accessibility.
Ring: strong signal.
Video doorbell proposition. Makes home awareness and control immediately understandable. Privacy concerns and installation create friction.
Google Glass: no-go.
Original consumer launch. Technical novelty outweighed its everyday necessity; appearance, price, and privacy concerns hindered adoption.
New Coke: no-go.
Replacing the original formula. Underestimated emotional attachment to the original and resistance to losing a familiar choice.
Tropicana redesign: no-go.
2009 packaging redesign. Disrupted recognition and established brand cues without delivering a meaningful new customer benefit.
Start with people.
See the potential.
Understand needs and aspirations. Explore what earns trust, inspires choice, and brings people back.
Strengthen the idea.
Before you commit.
Discover where the opportunity is strongest. Examine the barriers. Give your team a clearer path to execution.
Frequently asked questions.
What is SPS?
Success Potential Score: a 0–100 decision benchmark, not a percentage chance of success.
How much does SPS cost?
Nothing. Your SPS score is free.
Your Success Potential Score.
On us.
Get a clearer starting point for your idea, product or strategy.
Get your free SPS score