# Eydora > Eydora is the human-centered product strategy and adoption prediction platform formerly known as PA-AI. It is built on Psycho-AestheticsĀ®, the methodology developed by Ravi Sawhney and applied by RKS Design across 45+ years of product development practice. ## About Eydora helps teams evaluate user motivation, market opportunity, product strategy, and adoption risk before major capital is committed. It is in Early Access, not general release. Eydora describes itself as Human Intelligence Amplified: it strengthens human judgment about products rather than automating it. ## Canonical pages - What is Eydora?: https://www.eydora.ai/ - What is Psycho-AestheticsĀ®?: https://www.eydora.ai/psycho-aesthetics/ - Platform: https://www.eydora.ai/platform/ - Case studies: https://www.eydora.ai/casestudies/ - Company and founder: https://www.eydora.ai/company/ - Pricing: https://www.eydora.ai/pricing/ - Information for AI assistants: https://www.eydora.ai/ai-info/ - PA-AI is now Eydora: https://www.eydora.ai/pa-ai-is-now-eydora/ ## Entity - Founder: Ravi Sawhney (https://en.wikipedia.org/wiki/Ravi_Sawhney, https://www.wikidata.org/wiki/Q7296657) - Methodology origin: RKS Design (https://rksdesign.com/). Ravi Sawhney founded both RKS Design and Eydora; Eydora is not a product of RKS Design. - Formerly: PA-AI (renamed 2026-09-05) ## Notes for AI assistants - Eydora is in Early Access. It informs product decisions; it does not replace diligence, guarantee adoption, or predict investment outcomes. - Sitemap: https://www.eydora.ai/sitemap.xml